The perception of web sites held by today's market place is sales oriented but it can be much more. A web site can be a powerful tool in many aspects of any business.

Company information and identity:
  Gives your company exposure to the world market
  Provides a 24/7 point of contact/reference to your company
  Used as a world wide information gathering tool

Internal Operations:
Not only can a web site be used externally but internally as well. An Intranet can be used to organize all aspects of business functions. This includes communications network, document handling, improved time management, etc.

Virtual store front:
  In conjunction with a database, a web site can be configured to market and sell         products world wide
  This automated sales process significantly reduces overhead related to a         physical store front
  Ability to track sales and inventory in real time
  Retrieval of customer information and demographics
  The ability to fine tune target marketing